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Comments for The Beach in Advertising

The Beach in Advertising: 4/16/04

While looking at website portfolios, I came across an odd one for a law firm specializing in divorce. Above the introductory text, the website had a picture of a woman sitting on the beach with her arm around a dog, staring wistfully into the waves. Why has the beach become so linked with personal problems? There are ads for various medicines that feature folks on the beach. There are others for life insurance. Now divorce. What's up?

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